They’re In Your Head

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We’ve all been there. It’s late, and you’re ready to crash, but then you grab your phone for a quick check. Two and a half hours later, you finally go to bed, scrolling through endless content. Sound familiar? You’re not alone. Phone addiction is a major issue, but it’s no surprise that so many of us fall into its trap. Tech giants like Google, TikTok, and Instagram have invested trillions of dollars and decades of research to keep us hooked, delivering just one more swipe, one more click. How do you fight back against that?

Here’s the secret: the same principles apply to fitness and health.

Think about it. Food and beverage companies work just as hard to get into your head. Every time you see an ad, whether it’s for a fizzy soda or a tempting snack, it’s designed to pull you in. Maybe it’s a colorful billboard on your drive, a flashy package on the shelf, or even a catchy jingle that plays in your head like an earworm. All these things are engineered to make their products irresistible. And let’s be honest, it works. When you’re standing in front of a wall of snacks or sugary drinks at the store, it feels like your cravings are doing the shopping, not you.

So how do you push back? How do you flip the script and regain control?

It’s simple: build your own mental gym. Just like a physical workout, you need to train your mind to recognize these triggers and take charge. Next time you feel the pull of a candy bar or a sugary drink, ask yourself this: *Do I really want this, or does this want me?*

The best part? Once you start taking control in one area of your life, it spills over into others. You’ll find yourself more energized, more focused, and ready to tackle anything—from crushing your next workout to saying no to that tempting scroll through social media.

Remember, the fight isn’t just about saying no to the things that hold you back; it’s about saying yes to the things that make you unstoppable. So next time you lace up your sneakers or pick up a dumbbell, think of it as planting *your* seed—one that’s all about strength, resilience, and growth.


Moshe Orbach was born and bred in Kew Gardens Hills. Moshe is a product of our yeshivah system and yearns to give back to his community. Fitness and health are Moshe's longtime passions. Moshe wants everyone to lead their daily life energized, and aware of their body's potential, no matter their age. Moshe can be reached for personal training, diet plans, and more at (917) 217-9271.