Solid business development, and sales and marketing strategies need to be developed and implemented to grow your business. In this article, JSuccess Experts share their expertise on these topics.
Personal & Business Development Series
By Isaac Portugal, Content Creator, JSuccess
To be successful as a business leader, there are many different components in many different categories to master. In this series, we explore one category each week over a 5-week cycle, and then we start the cycle over again iy”H. Here’s a weekly outline.
Issue 161: Leadership, Management & Presentation Skills:
- Leadership: Tania Friedlander
- Management: Hindy Raichik
- Presentation Skills: Eliezer Blatt
Issue 166: Corporate Culture, Psychological Safety & Core Values:
- Corporate Culture: Zev Freundlich
- Psychological Safety: Dave Linn
- Core Values: Rabbi Nachman Seltzer
Issue 167: Goal Setting, Growth Mindset & Productivity:
- Goal Setting: Bentzy Rosenberg
- Growth Mindset: Jacob Rupp
- Productivity: Avi Friedman
Issue 168: Wealth, Financial Wellness, and Fitness & Health:
- Wealth Mindset: Chany G. Rosengarten
- Financial Wellness: Simi Mandelbaum
- Fitness & Health: Chaim Loeb
THIS WEEK: Business Development, Sales & Marketing:
- Business Development: Rachel Lebowitz
- Selling: David Hochberg
- Marketing Strategy: Yisroel H. Levovitz
BUSINESS DEVELOPMENT
The Foundation Of Your Business
By Rachel Lebowitz, Professional EOS Implementor
For a business to have longevity, it must become its own breathing organism. As an owner and entrepreneur, you must find ways to have your business function without you keeping your hands on the lever all the time. Your fingers will get numb. You’ll get tired and run out of gas.
Creating a self-propelling organism can mean hiring people to help you run your business, creating systems and processes, and automating some of your business procedures.
You must be able to step back and see how your business can self-function. Just like your body’s organs must coordinate to function properly, your business is the same. Your people, functions and processes must run on a pulse and in sync.
The universal truths of business are that all profitable businesses must have three major functions. Sales/marketing, operations of making or providing a product or service, and finance/human resources.
Typically, the larger an organization becomes the more those functions are divided into separate departments and branch out. A company with 100 employees will have a whole HR department while a company of 10 will presumably just have the finance person doing the human resources tasks.
Creating a defined structure for your business will create that “pulse” we are looking for. It will clear up and define lines of communication and accountability.
Remember, there is a clear fundamental science to running a business. Focusing on getting each function strong and healthy is vital to your success.
SALES
So, You Want To Improve Your Selling Skills?
By David Hochberg, CEO, DH Group
So, you want to improve your selling skills? Fantastic. That’s a smart move.
Selling is the core of every business. Without sales, all businesses curl up and die.
I’m going to share with you some principles that will be the core foundation of all that we discuss. Master the principles below, and everything that we cover here will fall into place.
Principle #1:
Most of the challenges you are facing related to selling have to do with you.
Sorry, but it’s the truth. If you want new sales numbers, be open to working on yourself and getting out of your own way.
Principle #2:
You will get uncomfortable if you do what it takes to achieve more. You cannot change without discomfort. Grit your teeth and jump into trying something new. This brings me to the next principle.
Principle #3:
Did you ever climb up a down-moving escalator as a kid? You CAN do it. But it wastes an enormous amount of time, energy, and effort. It is much smarter to take the up-moving escalator. Stop climbing up the down-moving escalator.
Principle# 4:
Get out of your client’s/customer’s head. I am referring to what you believe your client is thinking. About your price. Your service. Your offer. Your presentation. Etc. Stay out of his head. Let your system and sales strategies do their job.
Principle #5:
Learn to tell stories. Did you ever watch a master salesperson work their magic? You find yourself getting caught up in the story they are weaving. The more masterfully you can tell a story, the better you will be at selling. There are many ways to tell a story.
Principle #6:
People buy with their emotion and justify their purchase with logic. Many salespeople have this backward. They try to sell the logic of the sale, explaining why it makes sense to purchase it.
Master these six principles and start to find ways you can use them in your selling. Some of them you can implement immediately. Stay tuned for more…
MARKETING
Why Are You In Business?
By Yisroel H. Levovitz, CEO, Profound Business
If you answered, “To make money,” it is very likely that your business is not a viable business and won’t sustain long-term growth. Of course, every business wants to be profitable, but if that’s the only goal, most likely it is missing many of the necessary components to make money in a sustainable fashion.
Let’s examine some of the wrong reasons for starting a business, which will lead us to the right ones.
Why are you in your business?
If you answered, “Because I hated my last job so I decided to just leave it and start a business,” it’s very likely that the business you chose was not built with proper foresight, focus or thought. That’s a recipe for disaster.
If you answered, “I didn’t like my boss so I decided to go on my own and compete with him,” it is quite likely that your copy-cat business will crash and burn.
If you answered, “Because I didn’t want to work so hard,” it is very likely that you will be in for a big surprise, as running your own business leads to working more, not less, especially in the first few years.
If you answered, “Because I am tired of having to answer to someone else,” you may be in for a surprise, as when you own your own business, you may not be answerable to anyone … but you will ultimately be answerable to everyone!
If you answered, “Because a relative approached me and suggested we be partners and open this business,” it is very likely you will regret that decision down the road, or even very shortly. Mixing family and business is a very tricky situation that needs a lot of thought.
So, what IS a good reason to be in a particular business?
The main reasons to keep in mind when considering starting a business – sometimes even once you launch the business – is to navigate your business to solve a problem, to address a pain point, or to fill a void.
Focus your attention on learning about the problems, discovering the pain points and becoming educated about the voids, and then your business will make sense, make money, and make a long-term legacy for itself.
Conclusion: By following the professional guidance in this article, business leaders can learn to implement a winning business development plan for their businesses, improve their sales & marketing strategies, and see their businesses grow and thrive BS”D!
Are you looking for a consultant, coach, mentor, or course? Learn from our vetted experts by visiting jsuccess.net. Dial into our new podcast at 732-677-4809, listen on your favorite podcast app at jewishpodcasts.fm/jsuccess, or watch at jsuccess.net/podcast. For questions and comments, call or text (732) 677-4809, or email This email address is being protected from spambots. You need JavaScript enabled to view it..
Business Development, Sales & Marketing
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