Frightening Jewelry Store Robbery In The Heart Of The Diamond District

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Three men pretending to be customers in a diamond district jewelry store brandished guns and tied up employees in a brazen daytime robbery on Sunday, police said.

The robbers entered 28 W. 47th St. at the Avianne & Co. jewelry store, at around noon, brandished handguns and tied up four employees before making off with more than $4 million in jewels.

Police released surveillance footage of the heis. The suspects are still at large and are believed to have fled from the diamond district shop on foot, heading east on 47th Street.

No injuries were reported.

One of the store workers, Eli, said: "We came in to open up the store these guys came in pretending like their customers and they pulled out guns and robbed us. They told the boss to open the safe.”

Police said one of the suspects wore a black and red bandana on his head. A second was heavy seat and work a Kangol hat. The third wore a blue suit and a cowboy hat or fedora.